Suppose you wish to announce or sell something. Perhaps you desire to explain a complicated system or demonstrate a process. Either way, you have a message that you need to communicate; but how do you convey it?

You could tell your friends one at a time. You could utilize broadcast radio or a public address system – that’s verbal communication. But if you use any sort of visual medium – a business logo, a magazine ad, poster, flyer or business letter – you are using a form of visual communication called graphic design.

By strategically combining colors, typography, photos and other design elements you can ensure that your marketing piece conveys the correct message.

Great graphic design causes you react or feel something.

Think about how you feel when you see blue instead of yellow. What emotions does BIG blocky type convey? How about a nice cursive typeface? How each of these visual elements are organized and arranged determine how your target audience will perceive your information. Each design decision can greatly impact your final message.

When graphic design expresses your message from a visual medium; that information begins to travel through the reader’s visual cortex and into their brain. Each reader will subtly or forcefully connect with your message on different emotional levels and in different ways. This capacity for immediate absorbtion and emotional connection demands you ensure each communication is crafted properly and with the utmost consideration.

Manifest Creative will begin by consulting with you to learn about your product or service. We make it out mission to listen! We’ll learn from you the type of message you wish to convey, and what you desire the end result of your communication to be.

Our key graphic design strengths are:

• The ability to interpret your message into an easy to digest visual communication.
• Working with our clients to create new visual elements (photography, logos, icons, etc.) while ensuring that existing collateral is appropriately utilized.
• We don’t design for the sake of design. Each decision must have a logical and justifiable reason behind it.
• Very strong across multiple media types, include web and interactive, periodicals and business identity.
• Our experience in the print industry will help you reduce waste and expense through educated design decisions and knowledge of materials.