Video presentation from web-marketing guru Seth Godin on why the design of so many things that we interact with on a daily basis could be considered broken. This video is from a speech that Godin gave at the Gel Conference.
Questions to ask yourself:
- Are aspects of my service or the products I sell broken?
- Do I truly care about the experience that my clients have?
- What can I do to ensure that the item(s) I’m selling meet my client’s actual needs, not just what I believe their needs to be?
You can visit the website that Godin founded at www.ThisIsBroken.com.
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