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Creative small business marketing ideas

Business Card Basics

Note: This article is part of the “Making a Name For Yourself” series.
Admittedly this article was intended to be very in depth and cover all aspects of the business card; from it’s origin in the 1500’s, clear through to it’s various uses in modern business communication. After doing some research, the choice was made to […]

Logo Development and Strategy

Note: This article is part of the “Making a Name For Yourself” series.
Throughout time as craftsmen and skilled artisans made or sold their respective goods or services, it has been customary for the trades-person to either sign or brand their work. As time went on and competition between similar products or services became more fierce, […]

Business Identity - Make A Name For Yourself

Although it may be loosely thrown around, many business owners are not familiar with the concept of IDENTITY. We’ll delve into a few concepts that will help you to better understand these basics of building your brand. Part One of a Four Part Series.