While these recommendations are fairly basic, and many may feel that they go without saying, I wanted to highlight them here:
#1) Your own domain name
Domain names usually cost about $10 per year from sites like GoDaddy.com. Do a bit of research and try to register your business name or an easily remembered domain name. Shorter is better, and try to stay away from .net or hyphenated names if you can.Here’s a great article from SitePoint.com on choosing a domain name for your site.
#2) A website host and e-mail address.
I’ve had great success with HostGator. Their plans are cheap and they will auto-install WordPress blogging software for you. (See information on WordPress below.) As for your e-mail address, it’s fine to have a general address such as info@yourname.com. However, since sales are about personal connections, I want you to set-up me@yourname.com. Your webhost or designer can help with this if needed.
#3) A clear idea of your internet marketing goals.
This doesn’t have to be a long paper detailing all the aspects of your internet marketing. Focus on 3 key elements and WRITE THEM DOWN – don’t type them! There’s something about physically putting pen to paper that will help you judge your upcoming efforts against these goals.Your goals should be simple things to begin with. Things like “I want to ensure that my business is found with my top 5 keywords on Google”, “I want to improve my monthly communication with my current customers”, or “I want generate 10 new sales leads each month”. The key is to be very specific.Your goals will change – I would be worried if they didn’t! But right now, get out your favorite fountain pen, Bic ballpoint or Sharpie marker and decide what they are.
#4) A blog or other publishing platform
One of the most popular blogging platforms is free software called Wordpress. A blog will allow you to quickly and cost-effectively publish articles that relate to the products or services that you’re looking to sell. They show to potential customers that you know what you’re talking about and that you want to help them with their purchasing decision.A blog theme is the look and feel of your blog. Wile a custom-designed theme would be ideal, there are many free and cheap blog themes available. Begin by doing a Google search. If you’re working with a web designer, talk with them about the type of content that you plan to publish. He or she will often have great advice about how to feature certain content on your blog, how to deal with comment spam and how to include social bookmarking on all of your posts.
#5) An analytics package
The industry standard has quickly become Google Analytics. You can sign up for free, and if you have basic knowledge of HTML, you can add it to your website yourself. There are also several free plug-ins for WordPress that will allow you to include your Google Analytics code on each page of your blog. Google Analytics is fairly easy to use, and there are great newbie articles floating around on the internet for that as well. Well, that concludes my list of must-haves… Things that every person starting out with internet marketing should learn as much as they can about. However, remember one thing for me… To avoid exhaustion, stick to the things that you know and love to do. If you’re best at writing the articles for a blog, let your website developer handle the rest. If digging into analytics and determining where your strongest areas for improvement are, do your best to stick to that and let a copywriter or colleague make your posts!
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8 comments to “5 beginner tools for internet marketing”
SRS December 6, 2008
Mainly I lack clear goals: I have all the rest.
Good post, so I subscribed and gave you thumbs up in StumbleUpon.
philip December 11, 2008
Thanks SRS… I’m glad that you enjoyed the article!
Glen Purdy February 27, 2009
Hi nice post, i read your blog from time to time but i was wondering something. I also run a blog on a similar topic, but i get 1,000’s of spam comments and emails every day does that happen to you.. Any ideas to stop it? I currently have commenting disabled but i want to turn it back on.. Thanks!
Antique Ring April 16, 2009
I usually do not comment on blog posts but I found this quite interesting, so here goes. Thanks! Regards, P.
SRS April 22, 2009
Mainly I lack clear goals: I have all the rest.
Good post, so I subscribed and gave you thumbs up in StumbleUpon.
manifestcreative April 30, 2009
Hi Glen,
There's three ways that I've found very effective in cutting down on blog comment spam.
The first is to disable comments altogether. However, I think that this removes a lot of the very community and interaction that are essential to blogging. I hope that the following two options will convince you to turn your comments back on!
For WordPress Users: If you host your own WordPress blog, take a look at the plug-in called Akismet. There's lots of good information online about the service, and it's cut down on my comment spam tremendously. Once you've installed Akismet, you'll need to get a WordPress API code from WordPress.org. You can do this by registering for a free account.
Other Bloggers: Consider using a 3rd party commenting service like Disqus. While we've just converted our website to this platform, so far we've been very pleased. Disqus is free and has several other features you may want to take the time to become familiar with.
Those are the things that have worked great for us in the past. Anyone else care to add their $0.02?
Kaitabasura January 14, 2010
Can I use a jist of this article in my site? Of course, I will give due credit to you and your blog. Thanks in advance
Mark March 13, 2010
Great articles & Nice a site?.