Horsepower has been a part of automotive terminology since the beginning of the automobile era, therefore I find it surprising that only a handful of automotive manufacturers have chosen to use an image of a horse as a design element of their logo or emblem. Horses have long been viewed as a universal symbol of speed, strength, power and prestige… qualities that I assumed would be quite useful in the competitive automotive field. So while doing research for a few horse logos I have designed, I was extremely shocked to come across scarcely a half dozen examples of horse logos in the entire automobile manufacturing industry. With that in mind, I hope you enjoy the six examples of automotive horse logos I was able compile for your viewing pleasure… and if I left out a few please let me know!
1. Ferrari
The Ferrari emblem is probably one of the sexiest horse logos ever designed!
2. Porsche
The Porsche emblem is one of the most recognized horse logos in the auto industry!
3: Ford Mustang
The Mustang emblem is the most famous horse logo in Ford's history.
4. Ford Bronco
The Ford Bronco Sport was the first SUV to incorporate a horse into it's logo design.
5. Ford Maverick
This horse decal/emblem adorned select Ford Maverick cars in the early 1970s.
6. Ford Pinto
The Ford Pinto emblem is just one of many horse logos in the history of Ford Motor Company.
Which one is your favorite?
I know there are only a few to choose from, but let us know which one you consider the best automotive horse logo. Also, if you know of an automobile manufacturer that I may have left out, please let me know!
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3 comments to “Horsepower? – Automotive Horse Logos Scarce at Best”
A Love for Horses - Joni January 13, 2010
I too have found it strange that so few horse images have been used for car logos. Thank you for putting this collection of images together.
I really like the horse logo you created for Esperanza Center – good work! Thanks for helping them out with their logo design.
Cody March 25, 2012
It could be a matter of copyright laws.
Sean May December 10, 2012
Just to tweak your mind – presuming you are not 100% USA orientated -
There’s Porsche, Ferrari, Elcar and I think Pegasus, Templar may also be a contender, either way no photos and hello from ‘down undee’