More Bang for Your Advertising Buck

In today’s economy, many businesses are cutting their marketing budgets while searching for more effective pathways to maximize their advertising dollar. With smaller budgets to work with, advertisers must work smarter and more efficiently.  To be considered effective, it must offer your organization measurable, trackable results.

There’s only so much attention span available!

Businesses have been questioning the effectiveness of interruption based marketing, and challenging the shotgun approach of advertising in traditional broad-based media such as magazines, newspapers, television and radio to get their message out for quite some time. Since each of these forms of marketing are based on interrupting the viewer’s attention with an advertising message, we’ve become increasingly able to tune these mass-media messages out.

With ever-increasing costs and lower measurable return on investment (R.O.I.) from these forms of traditional advertising, it’s not surprising that these companies are turning their attention to a targeted, conversational approach using new media to augment or enhance their marketing plans.

So what is ‘new media’?

New media is simply a collective term for the use of websites, email marketing, blogging, online advertising, social media and other internet-driven technologies. These new media technologies typically integrate with each other and when well executed boast advantages that are hard to match with conventional forms of marketing.

At Manifest Creative, we have the advantage of providing both new media and traditional media services to our clients. In doing so, we see the shift to new media first hand… and from our experience it is happening at an excited pace. This is made clearly evident as many businesses are hurriedly trying to adapt their marketing plans to take advantage of current technologies.

In the wake of this trend many organizations are left wondering which direction to turn, and which route will ultimately garner the most bang for their buck. This can often be incredibly difficult when you consider the sheer amount of online services available. When you add a full assortment of social media options into the equation, things can really get confusing. At this point turning to an experienced professional can help immensely.

We specialize in helping companies of all sizes create road maps to new media success. We encourage our clients to take advantage of our experience, by allowing us to craft plans that capitalize on major online opportunities while avoiding common pitfalls and hazards. With our guidance and assistance we can make the transition to new media as smooth as possible, while providing measurable results along the way.

If your organization is looking at making the switch to new media or is looking at updating your existing online efforts, please consider giving us a call at 406-585-9406. We think you’ll be glad you did, and your first consultation with us is free!