Sweet Pea Landscaping is a landscape contractor in Bozeman, Montana. The retail side of the business is Sweet Pea’s Nursery and Garden Center. The companies required a web solution that could portray both sides of the business equally, without a feeling of disconnect between the two.
The client wanted to ensure that visitors understood that there were two sides to the business. It was equally important that visitors understand that because of their experience in landscaping in high-altitude climates, they were very well equipped to offer local gardening advice and purchasing knowledge.
We chose to create a design that would clearly indicate what area of the website you were in through visual means. Whenever a visitor is in the landscape side of the website, they are shown different navigational options that they receive in the nursery side of the website. The web visitor can switch to the other side of the business by clicking tabs that are always highly-visible on every page.
Since the nursery’s content is primarily retail and marketing in nature, the content encapsulated within the landscape sections are primarily informational. We developed several methods to generate leads for the landscape business, and focused most of our attention in the nursery toward encouraging users to sign up for their e-mail DealFlyer.
Landscape contractors (and especially nurseries) are a very competitive market in Bozeman, Montana, so it was imperative that the website rank well in search engines. Much of our search optimization was focused on local keywords such as “garden center in Bozeman, MT” or “irrigation installer in Bozeman, MT“. By doing our homework and identifying desireable, high-value keywords, we were able to ensure that the Sweet Pea Landscaping website would never be without visitors interested in their products and services.
Visit www.SweetPeaLandscaping.com
Additional Views
Website Features
- Strong focus on search engine optimization.
- Sliding navigation keeps pages from becoming “busy” or “cluttered” while allowing the user to focus his/her attention on the information at hand.
- Promotional text on each page shows current sale in nursery.
- Photography throughout the site supports the sales message.
- Contact information and telephone number on every page.
- Ability to update key sections of the website without programming knowledge.
- “Modules” of high-value information encourage the user to click deep into the website.
- Several lead-generation tools convert anonymous web users into actionable leads.
- Complete overviews of all products and services offered by the businesses.
- Areas for photo galleries, testimonials, staff bios, driving directions and much more.
Services Provided
- In-depth consultation of client’s needs and goals.
- Consultation to determine materials available from client.
- Stock photography research and purchasing.
- Copywriting assistance.
- Website design.
- HTML Newsletter design.
- One-on-one instruction on using Constant Contact email marketing software.
- Integration of 3rd party CMS for updates to special offers, hours and class schedule.
- PHP, HTML, CSS and JavaScript programming.
- Advanced search engine optimization.
- Extended monitoring of search results, with certain modifications made for improvements.