Video presentation from web-marketing guru Seth Godin on why the design of so many things that we interact with on a daily basis could be considered broken. This video is from a speech that Godin gave at the Gel Conference.

Questions to ask yourself:

• Are aspects of my service or the products I sell broken?
• Do I truly care about the experience that my clients have?
• What can I do to ensure that the item(s) I’m selling meet my client’s actual needs, not just what I believe their needs to be?

You can visit the website that Godin founded at www.ThisIsBroken.com.